Hello, I'm Kellene.
Kelle for short. I’m a strong, versatile writer with Chicago-area roots, Western values, and a healthy obsession with Italian beef sandwiches. I currently live in Cheyenne, Wyoming (the non-mecca of Italian beef) with my husband and kiddo. My work history includes: radio sales and brand building for small businesses, in-house product marketing for a national retailer, agency management, and in-house program marketing for a top, Internationally accredited business school.
That's a little of who I am. This is how I work:
I'm a full-funnel and full creative-process marketer. I have a wealth of experience in executing all aspects of traditional and digital performance marketing, from concept creation and web content strategy to email marketing automation and marketing analytics. I realize that sounds very lone wolf. My abilities enable me to be a lone wolf when the need arises, and also be a true advocate, consultant, and partner for other creatives and technicians on a team.
My background as a web content, ad and email marketing copywriter is also a benefit in the AI age. AI is a productivity-boosting tool like any other, and who doesn't love a boost? I resist slop where quality counts, I know enough to advocate for a properly used em dash, and can debate the merits of serial comma usage. I break rules with vigor, intent, and a little glee.
Achieving the desired action – whether that's an emotional connection or a lead submission – rises above all else. Constantly testing, flexing, innovating and evolving is the real work. If the first impression is backed by a well-connected and consistent marketing ecosystem, that's the sweet spot for building real and measurable success. I will always move mountains to get there.
How I can help:
You know your brand and your mission; let’s get to know your audience.
Your content and creative strategy should be central to every decision you make. What drives prospective students, customers, clients, partners, subscribers, or employees to your product or program? What makes your business reliable as a provider or service? What basic need can you genuinely satisfy? What will meet the need now, keep you top of mind and keep them coming back? What serves the algorithms and LLMs to answer the right questions and expose your organization to the right people?
The answers to those questions drive your success. Let’s make them the center of your content strategy. Let’s find your brand’s true voice and support it with marketing. Let’s create something genuine together that will impact the lives of those you serve. Every brand I've touched has increased their ROAS in digital ads, reduced production costs, increased marketing ROI, and started understanding their customers more, which all improve the bottom line.
Thanks for stopping by my page. I cannot wait to see what we can accomplish together.
